The 50+ Senior Market
...represents $1.6 trillion in buying power
...spends more on health & personal care products than any other age group
...eats in a restaurant an average of 3 times per week
...owns 77% of all financial assets in America
...buys 43% of all new domestic vehicles and 48% of all luxury cars
...represents 89% of all dollars spent on travel
...spends $30 billion on grandchildren
DID YOU KNOW ......
- the 65+ population is projected to increase 147% between 2000 and 2050?
- the median net worth in 2000 of households headed by those age 65 and older was $108,885?
- that 76% of older homeowners own their homes free and clear?
- that Pennsylvania has the fifth-highest senior population in the United States?
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